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Privacy policy
CONTENTS
How We Process Your Data Who Is Responsible What We Collect Why We Process Your Data Personalised Offers and Advertising Cookies and Analytics Who We Share Data With Processing Outside the EU/EEA How Long We Keep Your Data Your Rights Frequently Asked Questions
We want you to feel safe when shopping at Bubbleroom. Here we explain what data we collect, why we collect it and what rights you have.
Last updated 2026-06-04
Never
do we sell your personal data to third parties
do we sell your personal data to third parties
7 rights
you can exercise at any time
you can exercise at any time
GDPR
protects your data, also outside the EU/EEA
protects your data, also outside the EU/EEA
Anytime
you can opt out of marketing
you can opt out of marketing
01
How We Process Your Data
When you visit our website, shop with us, become a member or contact our customer service, we process certain personal data. We do this to give you a smooth shopping experience, deliver your orders, help you when you need support and show you relevant offers.
We never sell your personal data to third parties.
02
Who Is Responsible
New Bubbleroom Sweden AB (company registration no. 556699-9214) is the data controller responsible for processing your personal data.
DATA CONTROLLER
New Bubbleroom Sweden AB
Prognosgatan 1
504 64 Borås
kundservice.se@bubbleroom.com
DATA PROTECTION OFFICER
Human Factory AB
dataskydd.bubbleroom@humanfactory.se
If you have any questions about data protection or privacy, you are welcome to contact our Data Protection Officer directly.
03
What We Collect
We only collect the data we need to provide our services. Depending on how you use our services, this may include:
Name Address Email address Phone number Payment and delivery information Order history Customer service cases How you use our website Cookie and device information
04
Why We Process Your Data
To manage your purchases
When you shop with us, we need to process certain data in order to:
- receive and manage your order
- process the payment
- deliver your products
- manage returns and complaints.
To provide customer service
If you contact us, we use your data to help you and answer your questions.
To manage memberships and accounts
If you have an account with us, we use your data to give you access to features such as:
- order history
- saved favourites
- personal settings.
To send offers and inspiration
If you have consented, or where we have another valid legal basis, we may send you:
- newsletters
- SMS messages
- personal offers
- inspiration and campaigns.
To improve our website
We analyse how the website is used to make it faster, easier to use and more relevant to you.
To protect our customers and our business
We use certain data to detect fraud, misuse and other security risks.
05
Personalised Offers and Advertising
We want to show you content that feels relevant to you. If you have consented to marketing, we may use information about how you use our website to personalise offers, recommendations and advertisements.
We may also show relevant advertisements on platforms such as:
Facebook Instagram Google TikTok Snapchat
When this happens, secure technical solutions are used to protect your data. You can opt out of marketing or withdraw your consent at any time.
06
Cookies and Analytics
We use cookies and similar technologies so that our website works as well as possible. They help us to:
- make sure the website works correctly
- understand how the website is used
- improve the user experience
- measure the effectiveness of our marketing
- prevent fraud.
Among other tools, we use Microsoft Clarity to understand how visitors navigate the website, through for example statistics, heatmaps and session recordings.
You can read more in our Cookie Policy.
07
Who We Share Data With
To provide our services, we work with a number of carefully selected suppliers. We may share personal data with:
Payment providers Shipping and logistics partners Customer service providers IT providers Marketing and analytics providers
These companies may only process the data according to our instructions and applicable data protection legislation. We never sell your personal data.
08
Processing Outside the EU/EEA
Some of our suppliers may process personal data outside the EU/EEA. When this happens, we always make sure the data is protected in accordance with the GDPR – for example through the European Commission’s Standard Contractual Clauses or other approved safeguards.
09
How Long We Keep Your Data
We keep your personal data only for as long as necessary for the purpose for which it was collected, or for as long as required by law. Examples:
| Type of data | How long we keep it |
|---|---|
| Order information | In accordance with accounting legislation |
| Customer account | As long as the account is active |
| Customer service cases | As long as necessary to handle the case |
| Marketing consents | Until consent is withdrawn |
10
Your Rights
You always have the right to influence how your personal data is used. Among other things, you have the right to:
- request information about the data we hold about you
- have incorrect data corrected
- request that your data is deleted
- object to marketing
- restrict how your data is used
- receive your data in a machine-readable format
- withdraw consent you have previously given.
Contact us at kundservice.se@bubbleroom.com and we will be happy to help.
11
Frequently Asked Questions
Does Bubbleroom collect personal data?
Yes. We collect the data needed to manage purchases, deliveries, customer service, memberships and marketing.
Why does Bubbleroom need my personal data?
To deliver your products, provide support, manage your account and improve our services.
Does Bubbleroom share my data with other companies?
Yes, but only with suppliers that help us with areas such as payments, deliveries, IT operations and marketing.
Does Bubbleroom sell my personal data?
No. We never sell personal data to third parties.
Can I have my data deleted?
Yes. You have the right to request deletion of your personal data where possible under the GDPR and other applicable legislation.
How do I stop marketing from Bubbleroom?
You can unsubscribe at any time using the link in our communications, or by contacting our customer service.
How does Bubbleroom protect my personal data?
We continuously work with technical and organisational security measures to protect your data against unauthorised access, loss and misuse.